03, Apr, 2024

When Comments Turn Cruel: A Jewellery Business Owner’s Fight Against Online Bullying

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Riya (name changed), a 29-year-old entrepreneur from Tripura, runs a thriving family jewellery business through social media. Known for her elegant designs and engaging live sessions, Riya saw her online presence as a gateway to success. However, a recent incident shattered this perception, highlighting the dark side of social media – cyberbullying.

During a live session showcasing their latest collection, Riya faced a comment that was both obscene and disrespectful. A user demanded a “pig locket” in a vulgar manner. Riya, maintaining her composure, politely clarified they don’t carry such items but have a locket that might “suit his personality” – a witty yet firm response. Little did she know, this triggered an avalanche of negativity.

The user retaliated by starting his own live stream, urging viewers to boycott Riya’s business. He hurled verbal abuse at Riya and her family, tarnishing their reputation and causing immense distress. The incident left Riya shaken and unsure of how to proceed. Fearing further harassment and potential damage to her business, Riya sought help from our anti-cyberbullying NGO.

Understanding Cyberbullying

Riya’s case exemplifies a common form of cyberbullying – online harassment. Perpetrators use social media platforms to target individuals or groups with offensive messages, threats, and intimidation. The anonymity of the online world emboldens them, causing significant emotional and reputational damage to the victim.

Why Do People Cyberbully?

Cyberbullies often seek attention, derive pleasure from causing distress, or use it as a tool to silence opposing views. In Riya’s case, the perpetrator’s initial obscenity likely stemmed from a desire to disrupt and provoke a reaction. His subsequent actions suggest a need to dominate and exert control.

Avoiding the Online Trap: Tips for Social Media Savvy

Here are some pointers to help you navigate social media safely:

  • Maintain Privacy Settings: Utilize privacy settings to control who can see your posts and contact you.
  • Think Before You Post: Avoid impulsive reactions. Remember, once something is online, it’s difficult to erase.
  • Report and Block: Report any inappropriate behavior to the platform and block the user.
  • Build a Support System: Surround yourself with positive online communities and have trusted contacts offline.

Riya’s Journey to Recovery

Our team assisted Riya with emotional support and guidance. We helped her report the abusive user to the social media platform and document the harassment. We also assisted her in crafting a clear and concise statement addressing the incident for her followers, emphasizing her brand’s values and commitment to a respectful online environment.

Riya’s story serves as a reminder of the importance of online safety. By being aware of the risks and taking preventative measures, we can create a more positive and inclusive digital space for everyone.

If you are experiencing cyberbullying, remember you are not alone. Reach out to CyberB.A.A.P for support and guidance. We are here to help you navigate this challenging situation.

Together, let’s make the internet a kinder, more respectful space for all.

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